Today I’m loving this idea from the American Independent Business Alliance. An impactful way to illustrate how shopping local supports your community. Their study is hard-fast and convincing. The upshot: spending at your local Small Biz isn’t just feel-good, it’s smart economics. For every $100 you spend at a local business, $45 stays in your neighborhood….vs. $14 for a big box. That’s because we hire more local people, who spend it in other local business…and on and on. We circulate the money more…which amps up the economy.